Cricut, Inc. CRCT

Consumer DiscretionaryIntegrated Hardware & SoftwareUnited States of America

Last close 5.97 USD on Nov 3, 2026, +25.9% year to date

Quant rating

Quant rating A Rank 25 of 344 in Consumer Discretionary

Growth D 303 of 344
Valuation B 113 of 344
Quality A 11 of 344
Revisions A 38 of 344
Momentum B 99 of 344

Wall Street consensus Sell (4.00)Average target 4.07 USD −31.9%

Historical valuation

Multiples use consensus estimates for the next twelve months. The dashed line is the 5-year average.

Key data

Market cap: 1.3B
Enterprise value: 964M
52-week range: 3.73 – 6.81
3-year range: 3.68 – 7.06
Dividend yield: 3.31%
Beta (5 years): 0.23
Shares outstanding: 209M
Next earnings: Nov 3, 2026

About the company

Cricut, Inc. is a creative technology company. The Company has designed and built an ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing it to introduce new products as well as continuously update the existing physical and digital products. Its segments include Platform and Products. Its Circuit platform centers around its cloud-based application, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices. Cricut hardware and design software work together as a connected platform for consumers to perform do-it-yourself (DIY) projects quickly and easily. These products include a flagship line of smart cutting machines such as the Cricut Maker family, the Cricut Explore family, and Cricut Joy family, accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials.

Growth and profitability fiscal year ends December 31

Growth and profitability by fiscal year
	2025	2024	2023	2022	2021	5Y avg
Revenue (mil)	709	713	765	886	1,306	–
Revenue growth	−0.5%	−6.9%	−13.7%	−32.1%	36.2%	−5.9%
EPS (basic, normalized)	0.35	0.29	0.24	0.28	0.64	–
EPS growth	20.7%	20.8%	−14.3%	−56.2%	–	–
Gross margin	55.1%	49.5%	44.9%	39.5%	35.0%	44.8%
Net margin	10.8%	8.8%	7.0%	6.8%	10.8%	8.8%
ROE	18.9%	12.5%	8.9%	9.0%	31.1%	16.1%

Balance sheet, last quarter
Cash & short-term investments (mil)	286
Current ratio	2.49x
Long-term debt (mil)	0
Net debt (mil)	−286
Total equity (mil)	368
Net debt / equity	−0.78x
Net debt / EBITDA	−2.38x

Estimates and valuation

Consensus estimates and implied multiples
	Sales (mil)			EBITDA (mil)			EPS
Fiscal year	Mean est.	Growth	EV/Sales	Mean est.	Growth	EV/EBITDA	Mean est.	Growth	P/E
2025 actual	709	−0.5%	1.4x	120	+1.2%	8.0x	0.35	+20.7%	17.1x
2026	698	−1.6%	1.4x	125	+4.1%	7.7x	0.35	0.0%	17.1x
2027	707	+1.4%	1.4x	97.2	−22.5%	9.9x	0.24	−32.5%	25.3x
2028	718	+1.5%	1.3x	106	+8.9%	9.1x	0.26	+10.0%	23.0x

Estimate revisions

Change in consensus estimates over 1, 3 and 6 months
	Sales				EPS
Fiscal year	Estimate (mil)	1M	3M	6M	Estimate	1M	3M	6M
2026	698	0.0%	+1.0%	+0.3%	0.35	0.0%	+20.7%	+100.0%
2027	707	0.0%	+1.1%	+0.9%	0.24	0.0%	+4.4%	+24.4%
2028	718	0.0%	+1.3%	+1.1%	0.26	0.0%	+6.9%	+27.9%

Earnings surprises EPS beat in 4 of the last 4 quarters

Reported results versus consensus, last 10 fiscal quarters
Quarter ended	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025	Sep 2025	Dec 2025	Mar 2026	Jun 2026
Sales reported (mil)	167	168	168	209	163	172	170	204	159	156
Sales mean (mil)	174	168	171	216	156	160	157	200	160	163
Surprise	−3.6%	+0.1%	−1.9%	−3.3%	+4.4%	+7.8%	+8.5%	+2.0%	−0.6%	−4.3%
EPS reported	0.09	0.09	0.05	0.06	0.11	0.11	0.10	0.04	0.10	0.19
EPS mean	0.06	0.05	0.05	0.04	0.07	0.06	0.04	0.03	0.04	0.06
Surprise	+62.9%	+80.9%	+1.5%	+42.0%	+54.9%	+69.9%	+175.9%	+50.0%	+150.0%	+245.5%

Peer comparison Integrated Hardware & Software

Peers in the same industry group, by market capitalization
Company	Market cap	Net debt/EBITDA	Net margin	P/B	FY1 P/E	FY2 P/E	FY1 EV/EBITDA	FY2 EV/EBITDA
CRCT Cricut, Inc.	1.3B	−2.38x	10.8%	3.39x	17.1x	25.3x	7.7x	9.9x
CNXN PC Connection, Inc.	2.2B	−2.72x	2.9%	2.25x	19.6x	18.3x	11.3x	11.2x
DBD Diebold Nixdorf Inc	1.9B	1.63x	2.5%	2.00x	11.9x	9.1x	5.4x	4.9x
MGRT Mega Fortune Co Ltd	1.6B	–	16.1%	136.39x	–	–	–	–
TLS Telos Corp	385M	−2.43x	−22.2%	4.12x	33.0x	19.9x	12.9x	9.7x
ECX Ecarx Holdings Inc.	350M	−34.32x	−7.8%	−1.20x	−83.6x	14.6x	32.2x	14.2x
Mean		−8.04x	0.4%	24.49x	−0.4x	17.5x	13.9x	10.0x
Median		−2.43x	2.7%	2.82x	17.1x	18.3x	11.3x	9.9x

Technical analysis

1M−8.4%
3M+24.6%
1Y+16.5%
3Y+11.7%

Financial statements in millions of USD

Income statement in millions of USD, fiscal years

Income statement, Cricut, Inc., fiscal years, most recent first
	2025	2024	2023	2022	2021	2020
Total revenue	709	713	765	886	1,306	959
Cost of revenue	318	360	422	536	849	627
Gross profit	390	353	343	350	457	332
Selling, general & administrative expenses	227	215	198	190	185	92.9
Research & development	66.5	60.0	65.0	76.9	79.8	38.9
Interest expense (income), operating	–	–	–	–	–	–
Unusual expense (income)	0.6	1.4	10.0	2.9	–	0.2
Other operating expenses	0	0	0	0	0	0
Operating income	96.0	76.1	70.0	80.0	192	200
Net interest income (expense)	10.8	10.7	7.7	–	–	−1.2
Gain (loss) on sale of assets	–	–	–	–	–	–
Other non-operating income (expense)	1.0	2.1	2.1	2.0	0	0
Net income before taxes	108	88.9	79.8	82.0	192	199
Provision for taxes	31.2	26.0	26.1	21.3	51.9	44.6
Minority interest	–	–	–	–	–	–
Equity in affiliates	–	–	–	–	–	–
U.S. GAAP adjustment	–	–	–	–	–	–
Net income before extraordinary items	76.7	62.8	53.6	60.7	140	155
Extraordinary items	–	–	–	–	–	–
Net income	76.7	62.8	53.6	60.7	140	155
EBIT, normalized	96.6	77.5	79.9	82.9	192	201
EBITDA, normalized	121	107	110	110	212	215
Basic EPS, normalized	0.35	0.29	0.24	0.28	0.64	–

Balance sheet in millions of USD, fiscal years

Balance sheet, Cricut, Inc., fiscal years, most recent first
	2025	2024	2023	2022	2021	2020
Assets
Cash & short-term investments	276	337	245	299	242	122
Receivables	92.0	102	111	137	200	163
Total inventory	103	115	244	352	454	249
Prepaid expenses	29.3	26.1	19.1	23.8	32.8	4.9
Other current assets	0	0	0	0	0	0
Total current assets	500	580	620	811	928	539
Property, plant & equipment	51.1	51.5	60.0	80.5	70.9	33.4
Goodwill	–	–	–	–	–	–
Intangibles	–	–	0	0.8	1.5	2.3
Long-term investments	–	–	–	–	–	–
Note receivable	–	–	–	–	–	–
Other long-term assets	30.1	61.3	70.2	57.1	5.7	6.9
Total assets	581	693	750	950	1,006	581
Liabilities
Accounts payable	71.6	53.4	76.9	63.2	205	252
Payable/accrued	–	–	–	–	–	–
Accrued expenses	3.6	3.9	5.2	5.4	3.8	–
Short-term debt	0	0	0	0	0	0
Current portion of long-term debt	–	–	–	–	–	0
Other current liabilities	146	146	114	185	99.9	94.8
Total current liabilities	221	203	196	254	308	346
Long-term debt	0	0	0	0	0	0
Minority interest	–	–	–	–	–	–
Other liabilities	16.2	22.9	18.8	22.8	23.9	6.0
Total liabilities	237	226	215	277	332	352
Shareholders' equity
Preferred stock	–	–	–	–	–	–
Common stock	0.2	0.2	0.2	0.2	0.2	0.2
Additional paid-in capital	339	467	506	673	717	413
Retained earnings (accumulated deficit)	4.0	0	28.5	0	−43.6	−184
Treasury stock	–	–	–	–	–	–
Other equity	0.2	0	0.3	−0.5	−0.1	0
Total equity	344	467	535	673	674	229
Total liabilities & shareholders' equity	581	693	750	950	1,006	581

Cash flow statement in millions of USD, fiscal years

Cash flow statement, Cricut, Inc., fiscal years, most recent first
	2025	2024	2023	2022	2021	2020
Operating activities
Net income	76.7	62.8	53.6	60.7	140	155
Depreciation, depletion & amortization	24.4	29.0	30.0	27.0	19.4	14.1
Deferred taxes	26.1	−4.4	−11.2	−20.5	−0.1	−2.5
Non-cash items	15.7	47.5	88.3	58.8	48.4	12.6
Changes in working capital	57.3	130	127	−8.3	−313	69.4
Cash from operations	200	265	288	118	−105	248
Investing activities
Capital expenditures	−24.4	−18.3	−23.7	−33.8	−35.8	−21.8
Other investing cash flows	85.1	0	−25.1	−74.1	0	0
Cash from investing	60.7	−18.3	−48.8	−108	−35.8	−21.8
Financing activities
Financing cash flow items	−10.6	−8.0	−8.1	−7.7	−2.1	−53.4
Cash dividends paid	−202	−110	−294	–	–	–
Issuance (retirement) of debt, net	–	–	–	–	–	–
Other financing cash flows	−24.7	−38.5	−19.9	−18.6	262	−57.5
Cash from financing	−237	−156	−322	−26.2	260	−111
Foreign exchange effects	0.6	−0.3	0.1	−0.2	−0.1	0.1
Net change in cash	24.1	90.0	−82.8	−16.7	119	116
Free cash flow	176	247	264	83.9	−141	226

Disclaimer

The financial data presented in this report is delayed and obtained from sources QDD Research believes to be reliable, including stock exchanges, SEDAR, and EDGAR. However, no representation or warranty is made as to the accuracy, completeness, or timeliness of the information. QDD Research accepts no liability for any errors, omissions, or financial losses arising from the use of this data.

This report is generated using a fully systematic and quantitative approach. All factor scores and the overall quant rating (ranging from D to A+) are derived from algorithmic models and are based solely on objective financial metrics. These scores are intended for informational purposes only and should not be interpreted as investment advice or a recommendation to buy, sell, or hold any securities.

QDD Research is not a registered investment advisor or broker-dealer and does not provide personalized financial advice. The content is not tailored to the specific investment goals, financial situation, or risk profile of any individual investor. We strongly encourage readers to consult with a licensed broker or investment advisor before making any investment decisions based on the information contained in this report.

Live quote provided by TradingView. Report data updated Nov 3, 2026 after market close.